Is digital marketing worth in 2020 for business?

Digital marketing helps small to Large businesses to build their customer relationships Batter.

A million of new businesses started every month in the India, so “losing” customers is a lot easier today. But, if you know your target customers well, and your product and Service even better, digital marketing is a fantastic tool to keep them coming for more and push your Customer Satisfaction Level away.

Digital marketing improves the “traditional” methods of keeping loyal customers are:

-Using digital testimonials from happy customers instead of the old “word of mouth”. We can posted on your website, social media campaigns and Blog sites.

-Automated but personalized thank you and follow up email campaigns instead of the physical letters. You can reach larger audiences By Email, We can Identify the right moment to the right people.

-Engaging customers on social media, He pr She leave your store or buy your product online, to keep your product on their minds and have them come back next time.

-Remarketing and retargeting to have them try out “this other product” that compliments what they already bought.

What is Social Media Marketing? Advantages & Step To Star

What is Social Media Marketing?

Social media marketing is social media platforms to connect with your Customer to build your brand awareness, increase online sales & website traffic. Social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and many more. Social media marketing (SMM) is the market of a company's products and services. Social media marketing provides companies to reach new customers and engage with existing customers; Social media marketing (SMM) promotes their desired culture, mission, or tone. Social media Channel can grow your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, It Also Helps to generate leads and sales, social media marketers believe  positively influences their company's revenue and sales.

Advantages of Social Media Marketing for Your Business

·         Increased Brand Awareness

·         More Inbound Traffic.

·         Improved Search Engine Rankings.

·         Higher Conversion Rates.

·         Better Customer Satisfaction

·         Improved Brand Loyalty

·         More Brand Authority

·         Cost-Effective

·         Gain Marketplace Insights

·         Thought Leadership

Step To Started in Social Media Marketing

·         Determine your goals

·         Evaluate your resources.

·          Know your audience.

·          Create amazing content.

·          Integrate your marketing efforts.

·         Create a schedule.

What is Digital Media Marketing? Advantages & Disadvantages

What is Social Media?

Digitalmarketing is the component of marketing to promote products and services. Digital Marketing is based digital technologies such as desktop computers, mobile phones and other digital media platforms. Use of Digital Platform is increasing in everyday life. People use digital devices or Platform instead of visiting physical shops. Digital marketing is marketing efforts for user of electronic device or the internet. And Businesses digital channels such as social media email Marketing, WhatsApp Marketing, Video Marketing and etc. While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands. Digital Marketing Assets are your website, Branded assets, Video content, Images, Written content, online products or tools, Reviews, Social media pages and many more.
Digital Marketing Strategies are

·         Pay-Per-Click Advertising

·         Paid Search Advertising

·         Search Engine Optimization (SEO)

·         Paid Social Media Advertising

·         Social Media Marketing

·         Content Marketing

·         Email Marketing and more.

v  How Do I Get Started?

The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign. Here are a few links to beginner guides for several different digital marketing Platforms.

·         Facebook

·         Twitter

·         LinkedIn

·         Instagram

·         Bulk Email Marketing

·         Blog & Article Posting

·         Classified Advertising

·         SEO

·         Google Ad-word

 

v  Why Digital Media Marketing is Impotent?

Most important reason of digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time. Digital marketing is infinitely more affordable when compared to traditional marketing channels. Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your own audience of trustworthy fans. Digital marketing increases brand awareness and reach your target customers. Digital marketing can save you a lot of money. With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

v  Advantages

Digital marketing is cost-effective.

One of the biggest benefits of online marketing is that it is cost-effective. Digital marketing helps you save money and obtain more leads. With traditional marketing methods, it’s difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the money to allocate for TV ads, radio spots, and more. This makes it hard for small businesses to compete with these larger companies. Digital marketing, however, puts businesses on the same playing field. It is an affordable way to market your business to interested consumers. Many digital marketing and advertising methods are budget-friendly.

Digital marketing is measurable.

When you invest money into a marketing campaign, you want to track the results of the campaign. It’s important to know if a strategy is driving results that help your business grow. One of the most significant benefits of a digital marketing strategy is the ability to measure your results. While traditional methods can be extremely effective, it’s hard to measure that effectiveness.

Digital marketing allows you to target ideal customers

To have an effective marketing campaign, you must reach the right people. You have to reach people interested in your business and that want to hear from you. Out of all the perks, the most significant advantage of online marketing is the ability to target people specifically.

 

Disadvantages

Before you start working on the digital marketing area, you should know about its limitations also. Otherwise, you may regret it afterward. So, before you work on digital marketing, you should well aware of its limitations also. The limitations are

·         Dependability on technology

·         Security, privacy issues

·         Time-consuming

·         Maintenance costs due to a constantly evolving environment

·         Higher transparency of pricing and increased price competition

·         Worldwide competition through globalization

·         Limitations of Internet Access