What is Social Media?
Digitalmarketing is the component of marketing to promote products and services. Digital Marketing
is based digital technologies such as desktop computers, mobile phones and other digital media platforms. Use of Digital Platform is increasing in
everyday life. People use digital devices or Platform instead of visiting physical
shops. Digital marketing is marketing efforts for user of electronic device or
the internet. And Businesses digital channels such as social media email
Marketing, WhatsApp Marketing, Video Marketing and etc. While traditional
marketing might exist in print ads, phone communication, or physical marketing,
digital marketing can occur electronically and online. This means that there
are a number of endless possibilities for brands. Digital Marketing Assets are
your website, Branded assets, Video content, Images, Written content, online
products or tools, Reviews, Social media pages and many more.
Digital Marketing Strategies are
·
Pay-Per-Click
Advertising
·
Paid
Search Advertising
·
Search
Engine Optimization (SEO)
·
Paid
Social Media Advertising
·
Social
Media Marketing
·
Content
Marketing
·
Email
Marketing and more.
v How Do I Get Started?
The good news is, getting started with digital
marketing is fairly easy. Most online advertising platforms make it easy to
sign up and create your first campaign. Here are a few links to beginner guides
for several different digital marketing Platforms.
·
Facebook
·
Twitter
·
LinkedIn
·
Instagram
·
Bulk
Email Marketing
·
Blog
& Article Posting
·
Classified
Advertising
·
SEO
·
Google
Ad-word
v Why Digital Media Marketing is
Impotent?
Most important reason of digital
marketing is taking up the traditional marketing channels is as
a result of the internet has enabled businesses to interact with targeted
audiences in real time. Digital marketing is infinitely more affordable when
compared to traditional marketing channels. Digital
Marketing makes possible a direct communication path between your business
and your consumer, enabling you to prepare your own audience of
trustworthy fans. Digital marketing increases brand awareness and reach your
target customers. Digital marketing can save you a lot of money. With digital
marketing, you can ensure that the right consumers are viewing your content.
SEO allows you to reach those consumers who are searching the web for content
and topics that are relevant to your business.
v Advantages
Digital marketing is
cost-effective.
One of the biggest benefits of online marketing
is that it is cost-effective. Digital marketing helps you save money and obtain
more leads. With traditional marketing methods, it’s difficult for small-to-mid-size
businesses to compete with larger companies. Big businesses have the money to
allocate for TV ads, radio spots, and more. This makes it hard for small
businesses to compete with these larger companies. Digital marketing, however,
puts businesses on the same playing field. It is an affordable way to market
your business to interested consumers. Many digital marketing and advertising
methods are budget-friendly.
Digital marketing is measurable.
When you invest money into a marketing campaign, you want to track the results of the campaign. It’s important to know if a strategy is driving results that help your business grow. One of the most significant benefits of a digital marketing strategy is the ability to measure your results. While traditional methods can be extremely effective, it’s hard to measure that effectiveness.
Digital marketing allows you to target
ideal customers
To have an effective marketing campaign,
you must reach the right people. You have to reach people interested in your
business and that want to hear from you. Out of all the perks, the most
significant advantage of online marketing is the ability to target people
specifically.
Disadvantages
Before you start working on the digital marketing area, you
should know about its limitations also. Otherwise, you may regret it afterward.
So, before you work on digital marketing, you should well aware of its
limitations also. The limitations are
·
Dependability on technology
·
Security, privacy issues
·
Time-consuming
·
Maintenance costs due to a constantly evolving
environment
·
Higher transparency of pricing and increased
price competition
·
Worldwide competition through globalization
·
Limitations of Internet Access
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